Copy & Print

This creative copy project aims to blend vintage nostalgia with a fresh, modern twist to showcase the immersive experience of Apple Music Lossless Audio. Using an image of a classic tape recorder, I wanted to create an interesting contrast between something older and something modern – emphasizing that while tapes evoke nostalgia, Apple Music lets listeners truly feel the music. The goal is to resonate with 18-24 year-olds by highlighting how Apple Music transforms listening into an experience, elevating it beyond sound to something deeply personal and real. Furthermore, the goal is to convey that while music evokes cherished memories, Apple Music elevates the listening experience, inviting users to stop just listening and start truly feeling every beat.